As a pediatric HMO, it’s critical the CPMG brand convey trustworthiness, expertise and approachability. Developing a look and feel that incorporates these qualities has been our focus since first partnering with CPMG in 2014. Since then, we have continuously updated their image with a family friendly aesthetic that appeals to the target audience — kids and parents. The Eagle team has led on the development of two new websites, design of print and digital ads, and all collateral as well as creation of their social media campaigns.